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launch_new_product

Dec 12, 2024, 3 min read

How to Launch a New Product

DO NOT JUST PUT AN AD THAT SAYS, HERE Is OUT NEW ---------, HERE IS THE LINK, SIGNUP/BUY IT…. This does not work

  • Let people start to know about your new product well in advanced (one month out)
    • Target your free group, your current customers (warmer group)
    • Create a post with a count down timer and the logo of the new product
      • You don’t even need to have the product ready
      • No copy needed, just write it is coming…
  • A week later do the same thing but with less days in the count down timer
    • We are about 3 weeks out at this point
    • You can also send one email
  • A week later do the same thing but with less days in the count down timer
    • We are about 2 weeks out at this point
    • You can also send one email
  • 10 days before the actual launch date, you start to max marketing
    • Do 5 emails, one every other day
    • Your goal is address any concerns someone might have
    • Tell them what is in it for them, get them excited
    • Exaggerate the issues people are having, the things they are struggling with
      • Then tell the customer how this product will solve the issue
    • You can pick a problem in each email and provide a solution
    • It’s ok to recycle the same points, just say them a different way
      • Note that not everyone will read every email
    • Text on the off days
      • One bullet summary of previous email
  • 1 day to go
    • Just send an email saying one day left, no copy needed
  • Launch day
    • Email 6 times that day
      • The reason is you want to be at the top of their inbox
    • They can be as simple as 4 hours left
    • If you have their phone numbers
      • Text them
        • Keep them super short
        • Distill the emails into one bullet
        • Have a link so they can sign up
  • Note on the last 48 hours
    • Your goal is to push the link to the sign up page
    • They don’t need to buy the product at this point
    • The easiest thing to do is to opt in and schedule an appointment
      • At the appointment, you get them to sign up and actually make the purchase
    • If it’s a warm list of clients you already have, the link should be to schedule an appointment
    • Note you will have no shows
    • Have consultations every 30 minutes
    • Have a referral program
      • Bring a friend and give them a discount (from 2800 to 4000)

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