- Urgency (make a decision by X date)
- Next group starting on…… so lets get you signed up
- Your company already has a limit on how many customers it can take. Use that to create scarcity|urgency
- This summer promotion ending in ….. Lets get you in
- This promotion comes with these bonuses that end at the end of the month, lets get you in.
- Rotate bonuses
- This promotion is an opportunity that may never come back, lets get you in now
- Scarcity (x left | Y spots available)
- We only have x number of spots left, lets get you in
- This is why Amazon has how many they have left in stock on their website
- We can only offer this promotion to x more people
- You only have a limited amount of bonuses you can offer
- We can only take one client a week
- This offer is one of a kind or never available again
- TACTICS:
- We are purposely lowering supply to increase demand
- If demand increases, cut supply and raise the prices
- i.e. if you sell out one year. Offer less spots next year and double the price