How to make $$$ in a year

Units - how many do I need to sell
LTV (Life time value you will be able to collect from this customer) - how much is the customer worth

For example, if I wanted to do 1 million gross:

LTV = $10,000
Sell to 100 clients
That will get you to 1 million (10,000*100)
Sell to 2 clients per week
- 8 a month
- 96 per year (8*12 months)
If you close 1 out of 5 sales calls and need 2 clients per week
- 10 sales calls a week that show up to the call
If the average show rate is 75% (means 25% are no shows)
- I would need 15 sales calls a week to get 10 sales calls that show
  - 10/75 = x/100, x = (10*100)/75 = 13.3333 (give yourself a buffer 15)
Average cost per sales call is $50
- Buffer a little and save $75 cost per sales call
- Since you need to get 15 calls
  - 15*75 = 1125 (give yourself some buffer 1150)
  - So you need to spend 1150 per week to get 15 sales call per week
How many ads do you need to make to spend 1150 a week
- 10 ads per month
- Block one day to make the ads and the copy
- Block 2-4 hours a week to review the adds
  - Change copy and video/picture

Key metrics:

Number of new sales per month
Current revenue
Price of service
Churn
- Number of customers leaving per month/active clients = N% churn
LTV
- Monthly service price/churn
- If you multiply the LTV by the number of customers you have times 12, this is the theoretical max the business can make per year
Gross profit
- Price of service - cost to acquire customer - cost to fulfill customer
How many clients do they have

Increase price,customers,ltv Lower churn,cost to acquire customer