How to make your customers know your offer is for them and that it will solve their problem the way they want it to be solved §
- MAGIC
- M - Make a magnetic reason
- A - Announce the Avatar
- G - Give them a goal
- I - Indicate a time interval
- C - Complete with a container word
- Not everything needs to be named this way but it is a good formula to have in mind
- Examples
- free six weeks lean by Halloween
- 88% off 12 week bikini blueprint
- Free 21 day Mommy makeover
- 60 minute make your friends jealous Model hair system
- Six weeks stress release challenge
- Highland Creek Moms - $1,500 off your kids braces
- 5 clients in 5 days blueprint
- 14 Day Find your perfect product launch
- Fill your gym in 30 days (Free!)
- What to do when promotions fatigue
- Change the images on the ads/offers (change every 7 days)
- Change the video on the offer (change every 7 days)
- Change the copy/words on the ad (change every 3 weeks)
- Change the headline of the offer (change every quarter)
- Change the duration of the offer (once a year)
- 1 month > 28 days or 30 days or 31 days
- 1 month > 4 weeks
- 7 days > 1 week > 164 hours
- Another template for ads
- First part is the time interval
- The second part is the outcome/benefit
- 7 day sixpack
- 42 day detox
- 1 week Pandas ninja
- The third part is a power word
- 1 week Pandas ninja blueprint
- 1 week Learn Pandas program
- 1 week Learn Pandas course
- 1 week Learn Pandas challenge
- Make sure the picture/video make sense
- Black and green for males
- Permanent marker font works for both genders
- The first line of copy
- Call out the avatar, who this ad is for
- Also call out who we are not looking for
- The second line is the sub heading
- Tied back to the main headline
- Wouldn’t it be nice to learn pandas in just 7 days?
- Have you noticed that is seems everyone know Pandas except you? Do you know you can actually learn pandas in just one week and its not hard at all.
- Then a link/button to landing page
- Make sure the landing page matches with ad