How to increase value?
- Dream Outcome - What are they going to get at the end of the day. The more they get the more value you are providing to them
- Perceived Likelihood of achievement - What are the chances that they will achieve their dream outcome. The more the customer feels they can and will achieve the dream outcome the more value you are providing
- Time delay - How fast will they get to their dream outcome. Your goal is to get as close to zero as possible
- Effort & sacrifice - How much work and sacrifice is needed of the customer. Your goal is to get as close to zero as possible