Our Why

Values we abide by (Do’s): Identify the core principles and behaviors that guide your business decisions and actions. These are the positive values you consistently uphold.
Why do we exist?: Understand the fundamental reason behind your business’s existence. It’s about the deeper purpose that drives your company beyond just making a profit.
Why is it important?: Explain the significance of your business’s purpose. This could include the impact on customers, community, industry, or even the environment.
Against our Values (Don’ts): Define the actions and behaviors that go against your business’s core values. These are the things you strive to avoid.
What will we work on to achieve this?: Outline the specific goals and initiatives you will focus on to stay true to your values and achieve your purpose.

Our Destination

What does success look like for me?: Describe your personal vision of success. This is how you, as the business owner, define your own success.
- Why is this destination important?: Reflect on why achieving this personal vision of success matters to you. This could be about personal fulfillment, lifestyle, or other individual reasons.
What does ultimate success look like for the business?: Define the long-term vision and ultimate goals for your business. This encompasses what your business aims to achieve at its peak.
- Why is this destination important?: Explain the importance of this business vision. This might include the benefits to customers, employees, and the overall market impact.

Where are we going to play?: Determine the markets or segments in which your business will operate. This includes geographic locations, industry sectors, or customer demographics.
Who are we going to target?: Identify your target audience or customer base. Specify the key characteristics of your ideal customers.
How are we going to help them?: Explain the value your business provides to its customers. How will your products or services meet their needs or solve their problems?
What challenges do we have to overcome?: Recognize the obstacles and challenges that might hinder your business’s progress. This includes internal and external factors.
Strategic approaches to overcome challenges: Develop strategies to address and overcome these challenges. This includes action plans, resources needed, and contingencies.

How will we stand out?: Identify what makes your business unique and different from the competition. This is your unique selling proposition (USP).
How can we make it difficult for our competitors to copy?: Determine the aspects of your business that can be protected or made difficult to replicate. This might include proprietary technology, unique processes, or strong branding.
Is everything aligned?: Ensure that all aspects of your business strategy, operations, and values are coherent and support each other. Alignment ensures consistency and effectiveness in reaching your goals.