• List out the desired outcomes that need to happen
    • Click - how to get new customers. Get them to click on ads, to schedule an appointment
    • Close - get them to actually purchase
    • Resale - keep customers or have them buy other products/services
  • Front end sales
  • Make the customer click the ad and schedule and appointment
    • This might be automated via ads/website
  • Calling leads that are not yet customers (2 hours)
  • Orientation (30 minutes to one hour)
    • A walkthrough of the program, what they get, what they need to do, and finally ask for the close
    • Find out how much time does it take to go through this per customer
  • Resale
    • Here are the tasks needed to help retain current customers (2 hours)