launch_new_product

How to Launch a New Product §

DO NOT JUST PUT AN AD THAT SAYS, HERE Is OUT NEW ---------, HERE IS THE LINK, SIGNUP/BUY IT…. This does not work

• Let people start to know about your new product well in advanced (one month out)
  • Target your free group, your current customers (warmer group)
  • Create a post with a count down timer and the logo of the new product
    • You don’t even need to have the product ready
    • No copy needed, just write it is coming…
• A week later do the same thing but with less days in the count down timer
  • We are about 3 weeks out at this point
  • You can also send one email
• A week later do the same thing but with less days in the count down timer
  • We are about 2 weeks out at this point
  • You can also send one email
• 10 days before the actual launch date, you start to max marketing
  • Do 5 emails, one every other day
  • Your goal is address any concerns someone might have
  • Tell them what is in it for them, get them excited
  • Exaggerate the issues people are having, the things they are struggling with
    • Then tell the customer how this product will solve the issue
  • You can pick a problem in each email and provide a solution
  • It’s ok to recycle the same points, just say them a different way
    • Note that not everyone will read every email
  • Text on the off days
    • One bullet summary of previous email
• 1 day to go
  • Just send an email saying one day left, no copy needed
• Launch day
  • Email 6 times that day
    • The reason is you want to be at the top of their inbox
  • They can be as simple as 4 hours left
  • If you have their phone numbers
    • Text them
      • Keep them super short
      • Distill the emails into one bullet
      • Have a link so they can sign up
• Note on the last 48 hours
  • Your goal is to push the link to the sign up page
  • They don’t need to buy the product at this point
  • The easiest thing to do is to opt in and schedule an appointment
    • At the appointment, you get them to sign up and actually make the purchase
  • If it’s a warm list of clients you already have, the link should be to schedule an appointment
  • Note you will have no shows
  • Have consultations every 30 minutes
  • Have a referral program
    • Bring a friend and give them a discount (from 2800 to 4000)