- Keep track of data and keep the ones that work
- i.e. test 150 ads and looking at the data only 5 were doing good, keep those. Repeat.
- How to make fresh new ads (mix and match ideas below)
- Headline
- Duration, say how long the service is for
- Tie the headline to increase someone status is that is who you are targeting
- Curiosity
- Negative headline, fear based
- Challenge
- Copy
- Short or long is fine
- Tie benefits in
- If it is status, include so that you can….
- Describe, don’t tell
- Add scarcity, urgency, and authority
- The 12 copy commandments checklist
- Headline comes first, this must sell the customer
- Curiosity is king, different is ideal, sexy works
- Say what only you can say
- Always call out who you are looking for and who you are not
- Reason why
- Always tell the customer why you are running the promotion
- The word because is a very influential word, use it
- Damaging information you admit to
- always own your flaws
- This makes the statement that follow more believable
- If you can make this with humor, you get bonus points
- Show don’t tell
- Show status if possible
- Use urgency and scarcity whenever possible
- Implied authority
- If you got $20k more for a seller, say it
- If you were able to negotiate something for the buyer, say it
- P.S. is a power statement, the headline and the P.S. statement are the most read parts of an ad.
- Always have a ps statement and make it strong
- Clear next steps
- Make it very very very simple
- i.e. if you want X, click the button
- i.e. on the next page, fill out your information, then select a convenient time that you can come in that you won’t miss
- Third grade level
- You do not want people to pause when reading your ad
- Do not write complex sentences or use big words
- Fancy = friction, simple=sales
- Keep copy at a third grade reading level
- Page name/Business name
- Have multiple versions
- Use descriptive names for your business name
- Image
- Increase the contrast of all images
- Try black and white
- Try banners
- Try diagonal banners
- Try group pics
- Selfies
- People in front of a house
- People enjoying meals inside home
- People enjoying bbq in backyard
- People decorating home
- Moving truck bringing in new furniture
- Sellers on vacation while agent working to get home sold
- Cartoon emoji to images tends to do well
- video
- Using flashcards in a video
- Changing background scenery
- Iphone videos vs professional video
- Add subtitles
- Use for pitching or facility tour
- Use a whiteboard
- Group testimonial
- Average joe testimonial
- Selfie testimonial while walking
- Agent handing the keys over to new owner