- Infomercial strategy to make your product look more valuable
- Instead of charging 19.99for20knifes,charge19.99 for one knife and as a bonus you get 19 other knifes for free
- The idea is that you first present the customer with a solution and what is costs. At this point they may be on the fence and not ready to buy.
- You then add on bonuses and more bonuses to get them to say yes.
- Give them one time bonuses instead of giving them discounts
- To implement this
- Pick the service you are currently offering
- Break it into different parts
- One will be the core product
- The other pieces will be bonuses used to get the buyer to say yes
- If you can make the bonus worth more than the core product, this will make the customer feel they are getting a deal
- Make sure the bonuses actually solve a problem
- If possible, add testimonials to the bonuses
- You have to place a price tag to each bonus to let the customer know how valuable the bonus is
- If possible, get other companies to give you services or pay you to give their services to your customers
- This is the best situation as it cost zero to offer bonuses
- You can also give other ppl products with discounts
- Why would they pay you? Because you are bringing them clients at a lower fee than using facebook adds/or other marketing fees